The+Trevor+Project

|| The Trevor Project, the non-profit organization that operates the only nationwide, around-the-clock crisis and suicide prevention helpline for LGBTQ youth, has launched a powerful new social marketing campaign, “I’m Glad I Failed,” in conjunction with National Suicide Prevention Week (Sept. 7 through 13). The campaign, developed by Better World Advertising, seeks to educate LGBTQ youth about The Trevor Helpline as a resource they can count on to offer hope and someone to talk to 24/7 without judgment. In addition, it targets straight youth to alert them of the potentially life-shattering consequences of being intolerant of and disrespectful toward their LGBTQ peers. The campaign delivers the powerful message that the despair leading to suicide can be resolved in a way that leads to a happy and fulfilling life. The Trevor Project is working to obtain placements of the “I’m Glad I Failed” vignettes in youth-friendly and LGBTQ-oriented media outlets and on Web sites throughout the country. In addition, campaign posters are being distributed to school districts and educational institutions. To download the “I’m Glad I Failed” artwork free of charge, visit: [|www.TheTrevorProject.org/ImGladIFailed]. To request custom specs, posters, or for additional information regarding the campaign, please contact Jacqueline Wing, communications manager, at: Jacqueline.Wing@TheTrevorProject.org. ||  ||
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